Assign right leads to the right rep
Route leads based on territory, industry, deal size, source, or custom logic. Smart Routing ensures every lead reaches the representative best suited to handle it.
Smart Router
Seamlessly route every lead to the right rep
Route and assign leads inside your CRM with enriched data that turns intent into booked meetings instantly.
Assign right leads to the right rep
Route leads based on territory, industry, deal size, source, or custom logic. Smart Routing ensures every lead reaches the representative best suited to handle it.
Capture leads directly into CRM
Collect leads through embedded forms, pop-ups, meeting schedulers, or APIs. Every submission instantly creates a record in your CRM and automatically routes it to the right rep.
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Book instant meetings
Book meetings instantly as prospects submit forms. Instantly view availability, schedule meetings with zero emails or wait time, and automatically connect to the assigned rep.
Run a faster lead distribution system
Smart Routing helps teams distribute leads intelligently, maintain visibility into assignments, and keep pipelines moving without manual coordination.
FOR SALES TEAMS
Balance lead distribution across your team
Smart Routing keeps lead flow consistent across every rep, so the right leads always land with the right reps, instantly.
- Route by territory, industry, deal size, source, or any custom logic
- Assign evenly, by weighted round-robin, or based on AI fit tags
- Set caps to control how many leads any rep can hold at once
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FOR SALES LEADERS
Drive better conversions with routing analytics
Understand which rules drive conversions, where leads slip through, and improve routing logic over time with analytics.
- View a breakdown of which routing paths run most often
- Identify failed assignments before leads are missed
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FOR FOUNDERS AND GTM LEADS
Set up routing once and let it run automatically
Go from first lead to first meeting in one place - no third-party setup, no consultants, no config calls.
- Capture, enrich, route, and assign leads in one place
- Update routing rules instantly with no downtime
FOR REVOPS AND SALES OPS
Route existing leads without creating duplicates
Every incoming lead is checked against your existing CRM records before it's routed to maintain CRM data hygiene.
- Match leads using email, phone, or company identifiers
- Update existing records instead of creating duplicates
- Keep CRM data clean and hygienic.
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Get AI enriched lead context from first touch
Route every lead with richer context. AI enrichment fills in key details automatically so your team can route leads more accurately and continuously improve assignment decisions.
Route leads with AI enriched context
AI-enriched data gives your routing rules more context - such as company size, industry, and geography. This allows Smart Routing to assign leads to reps based on AI fit tags, not just the limited information provided in a form.
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Get rich lead data from single form fields
Collect everything from contact details to company firmographics without long forms. AI enriches records with essential company and contact details automatically, helping your team understand lead quality instantly.
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Track and improve lead assignment
Easily analyze assignment rules so you can understand how leads move through your routing rules. Identify bottlenecks, validate rule performance, and refine distribution as your team grows.
Forms that fit your brand
Customize form colors and fields to match your brand's visual identity perfectly.
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Connect your entire sales stack to SparrowCRM
Turn your CRM into a revenue engine
