# Smart Router

> Route and assign every lead to the right rep using AI-enriched context, round-robin rules, and instant meeting booking. Turn intent into pipeline.

## Seamlessly route every lead to the right rep

Route and assign leads inside your CRM with enriched data that turns intent into booked meetings instantly.

## Assign right leads to the right rep

Route leads based on territory, industry, deal size, source, or custom logic. Smart Routing ensures every lead reaches the representative best suited to handle it.

## Assign right leads to the right rep

Route leads based on territory, industry, deal size, source, or custom logic. Smart Routing ensures every lead reaches the representative best suited to handle it.

## Capture leads directly into CRM

Collect leads through embedded forms, pop-ups, meeting schedulers, or APIs. Every submission instantly creates a record in your CRM and automatically routes it to the right rep.

## Book instant meetings

Book meetings instantly as prospects submit forms. Instantly view availability,  schedule meetings with zero emails or wait time, and automatically connect to the assigned rep.

## Run a faster lead distribution system

Smart Routing helps teams distribute leads intelligently, maintain visibility into assignments, and keep pipelines moving without manual coordination.

## FOR SALES TEAMS

## Balance lead distribution across your team

Smart Routing keeps lead flow consistent across every rep, so the right leads always land with the right reps, instantly.

## FOR SALES LEADERS

## Drive better conversions with routing analytics

Understand which rules drive conversions, where leads slip through, and improve routing logic over time with analytics.

## FOR FOUNDERS AND GTM LEADS

## Set up routing once and let it run automatically

Go from first lead to first meeting in one place - no third-party setup, no consultants, no config calls.

## FOR REVOPS AND SALES OPS

## Route existing leads without creating duplicates

Every incoming lead is checked against your existing CRM records before it's routed to maintain CRM data hygiene.

## Get AI enriched lead \n context from first touch

Route every lead with richer context. AI enrichment fills in key details automatically so your team can route leads more accurately and continuously improve assignment decisions.

## Route leads with AI enriched context

AI-enriched data gives your routing rules more context - such as company size, industry, and geography. This allows Smart Routing to assign leads to reps based on AI fit tags, not just the limited information provided in a form.

## Get rich lead data from single form fields

Collect everything from contact details to company firmographics without long forms. AI enriches records with essential company and contact details automatically, helping your team understand lead quality instantly.

## Track and improve lead assignment

Easily analyze assignment rules so you can understand how leads move through your routing rules. Identify bottlenecks, validate rule performance, and refine distribution as your team grows.

## Forms that fit your brand

Customize form colors and fields to match your brand's visual identity perfectly.

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Canonical HTML version: https://www.sparrowcrm.com/platform/smart-router