10 Top-Rated CRM Tools with Email Integration (2025 Guide)

Email stands as the #1 communication channel for sales professionals, which makes CRM email marketing crucial to your business success. At the time you invest in the right tools, the returns are impressive – businesses see an average ROI of $36 for every $1 spent on email marketing.

The right CRM with email integration can change your results completely. HubSpot customers acquire 129% more leads, close 36% more deals, and improve ticket closure rates by 37% after just one year. You don't need a massive budget to access powerful features like contact management, sales tracking, and workflow automation in 2025.

This piece breaks down the top 7 CRM and email integration solutions for 2025. Salesflare's industry-leading 9.7/10 rating and Zoho CRM's powerful personalization features track your email delivery and reading status. You'll find which platform best matches your specific needs.

1.

Image Source: Salesflare

Salesflare is an intelligent CRM built for small and medium-sized B2B businesses. The system automatically gathers information from your communication channels instead of burdening you with data entry. This lets you focus on what truly matters – closing deals.

Salesflare key features

The system's automation capabilities make Salesflare powerful by eliminating manual work. Your contact profiles build automatically as the system pulls data from email signatures, social profiles, company databases, and calendar events. Teams save over 70% of their data entry time with this smart approach.

The platform has:

• Visual sales pipelines with user-friendly drag-and-drop features
• Automated email and website tracking
• Team collaboration tools with customizable permissions
• Native integrations with Gmail, Outlook, and LinkedIn
• Mobile app with full CRM functionality
• Lead scoring and relationship intelligence

The platform automatically organizes your documents, meetings, and phone calls. This creates a complete timeline of all customer interactions.

Salesflare email automation capabilities

The email workflow system helps you build stronger relationships without constant manual follow-ups. Multi-step email sequences trigger based on specific actions or data points in your CRM. You could send different follow-up messages based on whether a prospect clicks a link or doesn't respond.

The workflow system lets you:

• Send personalized email campaigns from your connected mailbox
• Create conditional sequences that stop when recipients reply, open, or click
• Trigger automated emails based on pipeline stage changes or other CRM events
• Use personalization beyond just first name and company name

"Email Workflows comes as a big upgrade to Campaigns, which only allowed you to send one-step email campaigns to your contacts," notes Salesflare's product documentation.

Salesflare email analytics

Salesflare's email tracking delivers more than simple open notifications. The system records and notifies you through browser or mobile alerts when someone opens your email.

The tracking shows which specific pages prospects viewed and their time spent on each page. This gives you valuable data to tailor your follow-ups. Advanced technology filters out your own email opens and clicks to ensure accurate engagement data.

Salesflare maintains high inbox placement rates through optimized tracking, scoring 9.4/10 in automated deliverability tests.

Salesflare pros and cons

Pros:

• Automated data collection eliminates tedious manual entry
• User-friendly interface needs minimal training
• Excellent email and website visitor tracking
• Seamless integration with Gmail, Outlook and LinkedIn
• Strong team collaboration features

Cons:

• Limited bulk-edit functionality
• Some users report challenges with larger team integration
• Price point may be high for very small businesses
• Multi-step email workflows restricted to higher-tier plans

Salesflare pricing and plans

Salesflare offers three simple pricing tiers:

• Growth: $29/user/month (annual billing) or $35/user/month (monthly) Has: Automated data input, email tracking, mobile app, email sidebar, personalized campaigns, 25 email finding credits
• Pro: $49/user/month (annual) or $55/user/month (monthly) Has: All Growth features plus multi-step email workflows, user permissions, custom dashboards, 500 email finding credits
• Enterprise: $99/user/month (annual only) Has: All Pro features plus data migration assistance, custom training, dedicated account manager, unlimited email finding credits

Salesflare best for

Small to medium-sized B2B companies that want better follow-up processes while reducing administrative work will find Salesflare especially useful. Consultancies, agencies, and startups that need consistent communication with prospects will benefit most.

A customer added $1 million per year to their bottom line by improving their follow-ups with Salesflare. Another company saw their revenue grow six times through better follow-up processes and sales insights.

Teams spending lots of time in email and LinkedIn can simplify their processes with Salesflare. The system ensures no opportunities get missed.

2.

Image Source: Copper CRM

Copper CRM stands out with its exceptional Google Workspace integration. Teams already using Google's suite of tools will find it a perfect fit. The company, previously known as ProsperWorks, built its foundation around Google Workspace.

Copper key features

The strong integration with the complete Google Suite sets Copper apart. This native connection lets you:

• Access customer information right from your Gmail sidebar
• Record emails and communications automatically for each contact
• Keep documents, meetings, and call records in one place
• Extract lead information from email signatures, LinkedIn profiles, and company websites

On top of that, it looks and feels just like other Google products. Your team won't need much training since they'll already know how to use it if they're familiar with Google tools.

Copper email automation capabilities

Copper's email automation works through custom email sequences. You can:

• Run individual-specific campaigns straight from Gmail
• Set up automatic follow-ups that stop after replies
• Send up to 900 automated emails daily from your company

Copper sends emails through your Google Account. This makes automated messages look like they're coming directly from you instead of a marketing system. Your emails are more likely to land in the "Important" tab and get better engagement.

Copper email analytics

The Business plan has complete email tracking features such as:

• Live notifications for email opens
• Tracking of when and which links people click
• Detailed stats showing how well automated sequences perform

You can see all tracked emails in one dedicated section. This gives you a clear picture of how prospects interact with your messages.

Copper pros and cons

Pros:

• Outstanding Google Workspace integration
• User-friendly system with minimal training needed
• Automatic data collection from emails and websites
• Strong security with regular third-party testing

Cons:

• Limited features outside Google Workspace
• All but one of these plans restrict you to three users
• Workflow automation isn't as clear as visual alternatives

Copper pricing and plans

Copper has three pricing tiers:

• Basic: $23/user/month (annual) or $29/user/month (monthly) Has: 2,500 contacts, Google integration, no workflow automation
• Professional: $59/user/month (annual) or $69/user/month (monthly) Has: 15,000 contacts, workflow automation, bulk email, templates
• Business: $99/user/month (annual) or $134/user/month (monthly) Has: Unlimited contacts, email sequences, custom analytics

Copper best for

Businesses deeply invested in Google Workspace will get the most from Copper. Teams looking for a simple CRM without extensive training will appreciate its user-friendly design. Companies wanting to handle all communication through Gmail while getting great tracking and automation features will find it especially useful.

3.

Image Source: HubSpot

HubSpot transforms sales and marketing through its unified CRM platform that naturally blends customer data, communication, and analytics. The Sales Hub expands these capabilities with specialized tools to improve your sales process from the original contact to closed deal.

HubSpot CRM key features

The core of HubSpot CRM offers a centralized database that stores all your prospect information in one place, which enables quick team collaboration. The system combines and updates information about deals and stages automatically.

Beyond contact management, HubSpot CRM provides:

• Visual sales pipelines with customizable stages
• Automatic activity logging for all prospect interactions
• Email tracking that alerts you when leads open messages
• Smooth integration with Gmail, Google Workspace, and Outlook
• Conversion-ready email templates to scale sales efforts
• Built-in meeting scheduler to improve efficiency

HubSpot email automation capabilities

HubSpot's email automation tools help you save time and keep prospects engaged. The system lets you:

• Create sequences of customized emails and engagement activities
• Use workflows to add prospects based on intent signals
• Customize messages using data from the Smart CRM
• Use dynamic sequences that adapt based on prospect engagement

You can automate lead rotation, create tasks, and improve follow-ups through the workflow system. The platform sends automated emails to contacts who take specific actions, such as filling out a form.

HubSpot email analytics

HubSpot offers detailed email tracking and analytics capabilities. The system:

• Tracks when contacts open your emails with live notifications
• Monitors link clicks within emails for higher-tier plans
• Filters out non-human interactions and bot activity
• Provides A/B testing to optimize messaging
• Shows outcome reports to reveal which sequences generate the most revenue

HubSpot CRM pros and cons

Pros:

• Easy-to-use interface that boosts adoption rates
• Detailed tracking of your entire sales process
• Tools that boost individual efficiency
• Rich integration ecosystem through App Marketplace
• Free plan with generous features to start with

Cons:

• Advanced features locked behind expensive premium plans
• Complex setup despite easy interface
• Steep price increases between tiers
• Limited email customization compared to Outlook and Gmail
• High onboarding fees for higher-tier plans

HubSpot CRM pricing and plans

HubSpot offers tiered pricing across its Sales Hub:

• Free: $0/month with simple CRM functionality, email tracking, and meeting scheduling
• Starter: $15/user/month (annual) for two users with sales automation and reporting dashboard
• Professional: $90/user/month (annual) with sales analytics, forecasting, and e-signature
• Enterprise: $150/user/month (annual) including predictive lead scoring and conversation intelligence

HubSpot CRM best for

HubSpot excels for small to medium-sized businesses that want to boost customer relationship management without a steep learning curve. It proves valuable especially when you have teams that need an all-in-one platform combining sales, marketing, and customer service.

The system stands out for businesses focused on inbound marketing strategies, advanced analytics needs, and delivering exceptional customer experiences throughout their journey.

4.

Image Source: Freshworks

Freshworks CRM offers a detailed solution that puts all your customer data in one place and automates repetitive tasks. The platform, previously called Freshsales, combines strong sales tools with powerful email features.

Freshworks CRM key features

The platform stands out with its user-friendly design and AI-powered tools. Here's what you get:

• Customizable fields including text, date pickers, checklists, and formula fields to collect business-specific information
• AI-powered assistant spots sales-ready prospects through scoring based on positive and negative signals
• The system automatically collects data from email signatures and websites
• Visual sales pipeline lets you customize stages and track probability
• Phone capabilities let you buy local and toll-free numbers in different countries

Freshworks shines with its 360-degree view of all customer interactions through email, chat, phone, SMS, social media, and website forms. You can see every customer interaction in one place without switching tools.

Freshworks email automation capabilities

The platform excels at email workflow automation to boost your team's efficiency. You can:

• Create smart workflows that start when records are created or updated
• Send automated welcome emails to new contacts based on specific conditions
• Set up reminder emails for deals that haven't been touched in a while
• Add personal touches to messages using contact data from the CRM

These automation features save time significantly—some businesses see a 20% reduction in administrative tasks after they start using it.

Freshworks email analytics

The email tracking system gives you valuable insights about engagement. With tracking enabled, you'll see:

• Your recipients opening emails through live notifications
• Links clicked in your emails
• Emails that didn't reach their destination

The analytics dashboard shows you essential metrics like open rates, clicks, replies, bounce rates, and delivered emails. Team leaders can monitor performance through email engagement metrics and stay updated about customer communications.

Freshworks CRM pros and cons

Pros:

• User-friendly interface that needs minimal training
• Excellent customization options
• AI-powered lead scoring and deal insights
• Built-in phone features without extra integrations
• Efficient automation eliminates repetitive work

Cons:

• Costs increase as you add users and need more features
• Fewer third-party app integrations than competitors
• Customer support often feels automated and unhelpful
• Some features work better for small businesses than large ones

Freshworks CRM pricing and plans

The platform has four clear pricing tiers:

• Free: $0 for up to 3 users with simple CRM features
• Growth: $9/user/month (billed annually) includes contact lifecycle stages, Slack collaboration, and simple workflows
• Pro: $39/user/month (annual) adds contact scoring, sales sequences, and advanced workflows
• Enterprise: $59/user/month (annual) includes field-level permissions, forecasting insights, and audit logs

Freshworks CRM best for

Small to medium-sized businesses looking for an all-in-one CRM solution will find Freshworks extremely helpful. Teams new to CRM software will appreciate its user-friendly design.

The platform helps organizations automate routine tasks and make evidence-based decisions using customer insights. Growing sales teams that need to minimize administrative work and focus on selling will find it especially valuable.

5.

Image Source: www.streak.com

Streak turns your Gmail inbox into a complete customer relationship management platform that serves over 750,000 users. This Chrome extension helps you manage your workflow without leaving your email.

Streak key features

The power of Streak comes from how well it works with Gmail. Your inbox becomes a CRM workspace with:

• Customizable pipelines that track sales, hiring, or any business process
• Email tracking to show when people open your messages
• A deal sidebar that shows relevant contact details right in Gmail
• AI-powered deal summaries to quickly understand complex conversations
• Smart data entry that pulls information from emails automatically

The system spots and organizes emails into appropriate boxes, which saves much time.

Streak email analytics

Streak gives you detailed email tracking features such as:

• Immediate notifications when recipients open your messages, through browser or email
• Exact count of email opens
• Link click tracking to see how people interact with shared content
• Location data that shows where recipients opened emails
• Device information to see how contacts view your content

A "Recently Viewed" folder collects all opened emails in one place, making follow-ups easier.

Streak email automation capabilities

The platform's powerful email automation tools have:

• Mail merge to send tailored mass emails straight from Gmail
• Follow-up sequences that boost engagement rates automatically
• Shared email snippets for team message consistency
• Automatic email logging that tracks team communications

Streak pros and cons

Pros:

• Continuous connection with Gmail eliminates switching platforms
• Simple free version with core features
• Visual pipeline management in your inbox
• Great collaboration tools for sharing team emails

Cons:

• Works only with Gmail accounts
• Nowhere near the automation of dedicated CRMs
• Simple reporting capabilities
• Some users mention occasional performance issues

Streak pricing and plans

Streak comes with several pricing tiers:

• Free: Simple email tracking and limited pipeline features
• Pro: $49/user/month (annual) with advanced CRM, mail merge, shared pipelines
• Pro+: $69/user/month (annual) has advanced reports, automations, AI copilot
• Enterprise: $129/user/month (annual) with custom roles and data validation

Streak best for

Sales teams and professionals who spend most time in Gmail will benefit most from Streak. Small teams that manage multiple pipelines find it valuable, especially when they need CRM features without learning complex new systems.

6.

Image Source: Zoho

Zoho CRM gives businesses the ability to build customer relationships and optimize sales with flexible tools. This platform adapts to different business needs through deep customization options. Companies of all sizes, from small startups to global enterprises, can benefit from its features.

Zoho CRM key features

Zoho CRM combines powerful sales tools with accessible design. Your team can focus on building relationships instead of data entry because the system automatically tracks contact information and interactions.

Key capabilities include:

• End-to-end automation across the sales funnel
• AI-powered assistant (Zia) that predicts outcomes and flags anomalies
• Customizable modules and fields to match your unique sales process
• Visual orchestration to create better customer experiences
• Multi-currency support to handle international businesses

Zoho email automation capabilities

Marketing teams can run efficient campaigns while qualifying leads for sales with Zoho's email tools. The platform allows you to:

• Send personalized mass emails (up to 2,000 per day on higher-tier plans)
• Create unlimited custom email templates with tracking capabilities
• Schedule emails at optimal times
• Set up auto-responders to engage prospects immediately
• Create workflow rules that trigger emails based on specific actions

Zoho email analytics

Email Insights provides detailed visibility into recipient engagement with your messages. The platform tracks:

• Email delivery status (delivered or bounced)
• Open rates with timestamps for first and last opens
• Click tracking with detailed link engagement data
• Response rates to prioritize follow-ups better

Template performance analytics show which messages generate the highest engagement.

Zoho CRM pros and cons

Pros:

• Extensive customization without coding knowledge
• Powerful automation to eliminate routine tasks
• Competitive pricing compared to similar platforms
• Strong email tracking and analytics capabilities
• Uninterrupted integration with other Zoho applications

Cons:

• Some advanced features restricted to higher-tier plans
• New users might find it overwhelming
• Customer support can be challenging
• Mobile app has limitations compared to desktop version

Zoho CRM pricing and plans

Zoho offers flexible pricing options:

• Free: Simple CRM for up to 3 users
• Standard: $14/user/month (annual) with mass emails and workflows
• Professional: $23/user/month (annual) adding inventory management and Google Ads integration
• Enterprise: $40/user/month (annual) with Zia AI assistant and advanced customization
• Ultimate: $52/user/month (annual) featuring enhanced AI capabilities and analytics

Zoho CRM best for

Businesses wanting to move beyond spreadsheets and legacy tools will find Zoho particularly useful. Companies looking for the right mix of functionality, user experience, and affordability will find this platform especially valuable.

7.

Image Source: Pipedrive

Pipedrive stands out with its easy-to-use, visual approach to sales management that makes deal tracking simple. The Motley Fool named it the "Easiest to Use" CRM, and this platform revolutionizes how sales teams see their process.

Pipedrive key features

The interactive dashboards give you clear views of your sales KPIs to help build analytical strategies. Sales managers can track performance and predict future revenue with forecasting tools that make it easy to spot where teams need support.

You can access all web customizations on iOS and Android devices. The mobile CRM lets you track calls, take notes, and get ready for meetings while you're out.

Pipedrive email automation capabilities

You can sync Gmail, Outlook, or company email accounts with Pipedrive to send bulk messages. The platform tracks opens and clicks live. Teams can create sequences of tailored emails with scheduled follow-ups and automate routine tasks through workflows.

The platform handles complex scenarios with delay steps and wait conditions. You can trigger follow-up emails when recipients take specific actions like opening messages or clicking links.

Pipedrive pros and cons

Pros:

• Easy-to-use visual pipeline with drag-and-drop functionality
• Extensive integration options with 350+ apps
• Strong email tracking capabilities
• Strong mobile functionality

Cons:

• No permanent free plan (only 14-day trial)
• Advanced features restricted to higher-tier plans
• Tiered customer support approach
• Limited customization options

Pipedrive pricing

The pricing starts at $14/user/month with the Lite plan (annual billing). You'll get email automation and tracking features in the Growth plan ($39/user/month). The Premium plan ($49/user/month) has full-cycle sales tools. The Ultimate plan ($79/user/month) gives you the complete Pipedrive experience.

Pipedrive best for

Sales-focused businesses that like visual pipeline management will find great value in Pipedrive. Teams can save significant time on routine work—some users cut down 50 hours of weekly tasks.

8.

Image Source: BIGContacts CRM

BIGContacts is a cloud-based CRM solution that makes email management and customer data organization simple.

BIGContacts email integration features

BIGContacts works smoothly with email platforms, especially Microsoft Outlook. Users can:

• Sync contacts, meetings, and tasks between platforms both ways
• Store incoming emails against contact records automatically
• Use a custom email address to send from any system outside BIGContacts
• Send emails right from contact records with full HTML support

BIGContacts email automation capabilities

The platform makes communication easier through several automation tools:

• Email campaigns that start automatically based on sales pipeline stages
• Automated tasks that boost business productivity
• Custom workflows with pre-set steps
• Drip campaigns that adapt to each contact's sales cycle position

BIGContacts email analytics

The email tracking system shows:

• Live tracking of open rates, click-through, and unsubscribe rates
• Campaign results to show what works
• Smart notifications for key communications
• Detailed reports that track email performance

BIGContacts pricing and plans

BIGContacts keeps pricing simple:

• Forever Free: $0 for up to 100 contacts
• Business: $9.99/month per user (billed annually) for 1,000+ contacts

9.

Image Source: Insightly

Insightly brings together CRM, marketing, and customer service applications on a single platform to create a detailed system that manages customer relationships. Teams can access customer data without switching tools.

Insightly email integration features

Insightly provides smooth integration with Gmail and Outlook through its Sidebar extension. Your CRM data appears directly in your inbox, so you can create contacts, view records, and save emails as CRM records while staying in your email platform. The system lets you link emails to specific opportunities, leads, or projects and organize them better.

Insightly email automation capabilities

Professional and Enterprise plans come with workflow automation that helps you create sophisticated email sequences based on specific actions. These workflows send customized welcome emails, follow-up reminders, and alert your team about new leads. You can schedule emails to go out at specific times within a 7-day window.

Insightly email analytics

The platform notifies you when recipients open your emails. An AI summarizer helps compile key information from long email threads quickly. Marketing teams can track campaign performance through detailed reports on opens, click-through rates, and reply rates.

Insightly pricing and plans

The pricing structure works like this:

• Plus: $29/user/month (annual) with mass emailing features
• Professional: $49/user/month with scheduled emails and workflow automation
• Enterprise: $99/user/month with unlimited customizable insight cards

10.

Image Source: EngageBay

EngageBay stands out as an all-in-one CRM solution built for small businesses that need powerful email capabilities at an affordable price.

EngageBay email integration features

EngageBay provides smooth two-way email integration with Gmail, Office365, and other email platforms. The system consolidates all sent and received emails in one central location, which eliminates switching between multiple inboxes. The Chrome extension lets you track emails from your mailbox and see exactly when recipients open your messages.

EngageBay email automation capabilities

Email automation tools are this platform's strength to scale your outreach efforts. The system lets you build multi-step sequences, implement drip campaigns, and design targeted workflows. Customer actions trigger these automations and guide leads through individual-specific experiences without manual work.

EngageBay email analytics

The immediate analytics dashboard shows key performance metrics such as open rates, click-throughs, downloads, and unsubscribes. You will receive instant notifications at the time someone views your email or downloads attachments, which creates perfect timing to follow up.

EngageBay pricing and plans

EngageBay comes with flexible pricing options:

• Free: $0/month to manage up to 250 contacts with simple features
• Basic: $12.99/user/month handles 500 contacts with improved capabilities
• Growth: $49.99/user/month supports 20,000 contacts and advanced automations
• Pro: $79.99/user/month includes 30,000 contacts with full feature access

EngageBay delivers detailed email marketing tools in an affordable CRM package that suits growing businesses perfectly.

Conclusion

Your choice of CRM with email integration can reshape the scene of customer connections and deal closures. Each platform brings its own strengths based on your business requirements. Salesflare excels for B2B companies that need automation, while Copper works best for teams heavily using Google Workspace. HubSpot delivers complete marketing features, though you'll pay premium prices for advanced capabilities.

Freshworks CRM hits the sweet spot between functionality and ease-of-use for sales teams on the rise. Streak performs exceptionally for those who use Gmail as their primary workspace. Zoho CRM's extensive customization doesn't require coding skills, and Pipedrive makes sales management visual and intuitive.

Your team's size, budget, and workflow priorities will determine the best fit. Email tracking features, automation options, and analytics should guide your choice. Most platforms let you try their features through free trials or starter plans before you commit.

The best CRM isn't always the one loaded with features - it's the one your team uses every day. Look for a platform that meshes with your current workflow rather than forcing workflow changes.

Your chosen CRM should adapt as your business grows. Business needs change with expansion, so pick a solution that can scale with your success. The right CRM with email integration saves time, strengthens customer relationships, and ends up improving your bottom line.