11 Best CRM for Real Estate Agents in 2025

Here's a surprising fact: your existing network drives 82% of new property sales through referrals. This explains why real estate agents can't succeed without a CRM system anymore.

The right CRM system makes it easy to track prospects, manage your contacts and speed up deal closures. Your business can achieve remarkable results with proper CRM software implementation. “Studies show that implementing the right CRM can significantly boost lead conversion and customer satisfaction.” The system also takes care of time-consuming tasks like scheduling meetings and sending follow-up emails automatically.

Here are 11 best CRMs for real estate agents in 2025. These solutions fit various budgets and team sizes. Small teams can start with basic plans at $9 per user monthly, while larger brokerages might prefer more reliable platforms. This piece will help match you with the perfect CRM solution that fits your business requirements.

What Makes a CRM Ideal for Real Estate?

A real estate CRM is more than just another tech tool—it's your business's command center. Real estate-specific systems solve unique industry challenges with features built for property transactions and client relationships, unlike generic CRMs.

1. Contact and Lead Management

Resilient contact management forms the foundations of any real estate CRM that works. Leading systems help you store detailed client information, contact details, priorities, and complete communication histories. You can group contacts by location, budget, or property type. This targeted marketing approach builds client satisfaction and loyalty.

Good CRMs collect leads from many sources—website forms, social media, email campaigns, and open houses too. Aberdeen researchers found that sales and marketing automation can boost lead conversions by 53%. Lead scoring systems help you focus on high-value prospects and the most promising opportunities.

2. Property and Deal Tracking

Property-focused CRMs store listing details, photos, and transaction information in one place. Visual pipelines show where each deal stands in your sales process, so you know your next steps. You can match properties to client priorities, track key dates, and handle all transaction documents with ease.

3. Automation for Follow-ups and Reminders

Automation makes real estate CRMs stand out. These systems handle routine tasks like follow-up emails, appointment scheduling, and deadline reminders. Since only 32% of realtors use a CRM, automation will give a competitive edge.

Smart CRMs update contact information, keep clients engaged with email reminders, and score leads based on online behavior automatically.

4. Mobile Accessibility for On-the-Go Agents

Real estate deals happen in the field, not at a desk. Mobile CRM access lets you view client information, update records, and communicate while showing properties or meeting clients. This flexibility keeps you productive and responsive while you retain control of your competitive edge.

5. Integration with MLS, Email, and Marketing Tools

Multiple Listing Service (MLS) database integration is a vital feature. Live MLS listings in your CRM save hours and are a great way to get data-backed follow-ups clients value. The system lets you search properties, import listings, and get immediate notifications for new listings matching client criteria.

Email marketing integration creates, schedules, and automates campaigns without effort. The best CRMs connect with your existing tech stack, including email platforms, social media channels, and property listing websites. These efficient workflows eliminate duplicate data entry.

1.

Image Source: Freshworks

Freshsales uses AI-powered tools to streamline customer relationship management, helping real estate agents simplify their workflows. While you direct listings and client relationships, Freddy AI works behind the scenes to simplify your job.

Freshsales key features

Freshsales delivers a complete suite of tools that streamline your real estate operations:

• Contact management helps you organize leads, clients, and contacts based on location, priorities, and participation history
• Visual sales pipeline with Kanban view lets you track deals across stages and manage your daily priorities
• AI-powered lead scoring identifies your most promising leads automatically
• Built-in communication tools including email, phone, and chat capabilities from a single platform
• Workflow automation handles repetitive tasks like sending follow-ups, creating invoices, and updating records

The platform's unified dashboard provides a 360° view of customer behavior at all touchpoints. This helps you identify trends and patterns that might go unnoticed otherwise.

Freshsales pros and cons

Pros:

• Freddy AI provides deal-specific insights and risk signals like lowered property viewings
• User-friendly interface with minimal learning curve
• Complete analytics with customizable reports
• Over 100 third-party app integrations

Cons:

• The platform lacks some industry-specific features since it's not built specifically for real estate
• Customer support response times can be slow with limited phone communication
• Email templates for mass emails have some limitations

Freshsales pricing

Freshsales pricing tiers accommodate different business needs:

• Free Plan: Up to 3 users can access simple features
• Growth Plan: $9 per user/month (billed annually) includes contact management and built-in communication tools
• Pro Plan: $39 per user/month brings AI tools, custom reporting, and multiple sales pipelines
• Enterprise Plan: $59 per user/month adds advanced customization and governance features

A 21-day free trial is available for all paid plans without credit card requirements.

2.

Image Source: Pipedrive

Pipedrive offers a visual pipeline approach that helps agents track real estate deals. The platform shows you exactly where each property transaction stands with just a quick look.

Pipedrive key features

Pipedrive has several tools to optimize your real estate business operations:

• Visual sales pipeline lets you track deals through customizable stages that show exactly where opportunities stand
• LeadBooster has chatbot, live chat, web forms, and prospector tools to capture potential clients from your website
• Mobile app for both Android and iOS keeps you connected between property showings
• Email integration syncs with Gmail and Outlook to track all communications
• AI Sales Assistant provides evidence-based advice to move deals forward with the best chance of success

You can create pipelines for properties, investors, and buyers that give you complete visibility into your real estate business.

Pipedrive pros and cons

Pros:

• Customizable fields and pipelines that match your workflow
• User-friendly design with minimal training needed
• Over 300 app integrations with Zoom, PandaDoc, and Google Drive
• Reliable mobile features for agents on the go
• Automated lead distribution for quick client response

Cons:

• No dedicated listing management solution for properties
• Monthly subscription cost runs high for new agents or small teams
• Some learning curve for new CRM users
• LeadBooster and other add-ons increase the total cost

Pipedrive pricing

Pipedrive has five pricing tiers (billed monthly/annually):

• Essential: $24/$14 per user/month - Simple pipeline management and deal tracking
• Advanced: $49/$39 per user/month - Adds workflow automation and email templates
• Professional: $69/$49 per user/month - Has AI assistant and revenue forecasting
• Power: $79/$64 per user/month - Adds custom fields and priority support
• Enterprise: $129/$99 per user/month - Has dedicated account management

Each plan comes with a 14-day free trial without a credit card.

3.

Image Source: Zoho

Zoho CRM gives real estate professionals a complete solution that excels at customization and automation. Real estate agencies can use this platform to handle their entire business cycle from generating leads to managing post-sale activities.

Zoho CRM key features

Zoho CRM comes packed with tools specifically designed for real estate operations:

• Lead management captures prospects from multiple sources including social media, webforms, and business cards
• Automated lead assignment sends leads to agents based on territory or through round-robin distribution
• Blueprint process automation helps teams follow the right sales process and spots any bottlenecks
• Zillow integration shows property availability, values, and Zestimates® right inside the CRM
• Mobile app scans business cards in 17 languages and finds prospects based on location
• Zia AI assistant recommends optimal client contact times and suggests individual-specific automation

The platform streamlines real estate workflows by centralizing document management for property details and transaction paperwork.

Zoho CRM pros and cons

Pros:

• Free plan supports up to three users
• Modules, fields, and workflows adapt to your needs
• Lead conversion rates improved by 300%
• Sales revenue per person increased by 41%
• Zoho CRM provides a range of customization options to tailor the platform to different workflows.

Cons:

• Customer support can be slow to respond
• Feature-rich platform might seem complex initially
• Moving data from other systems presents challenges
• Performance slows down during busy periods
• Advanced features need additional payment

Zoho CRM pricing

Zoho CRM provides flexible pricing plans:

• Free Plan: Simple CRM that works for up to 3 users
• Standard: $14/user/month (billed annually) includes sales forecasting and workflow automation
• Professional: $23/user/month adds inventory management and Google Ads integration
• Enterprise: $40/user/month brings AI capabilities and sandbox testing
• Ultimate: $52/user/month offers advanced customization and analytics

4.

Image Source: Wise Agent

Wise Agent has earned its place as an affordable and reliable real estate CRM since 2002. The platform stands out because of its exceptional customer service and simple approach to managing your real estate business.

Wise Agent key features

Wise Agent has essential tools that help you manage your real estate business:

• Contact management with unlimited notes, birthday reminders, and automatic categorization
• Transaction management with templates, checklists, and visual progress reports
• Communication tools including email (up to 2,500 daily), text messaging, and drip campaigns
• Built-in power dialer that can call up to three contacts simultaneously
• Unlimited document storage for all your property listings and client files
• Customizable landing pages for lead generation with various templates

The platform's AI bot automatically responds to leads, so you won't miss any potential clients.

Wise Agent pros and cons

Pros:

• Customer support team responds quickly around the clock
• One-on-one onboarding call comes free with your subscription
• Hundreds of software companies integrate with the platform
• Prices stay competitive compared to other real estate CRMs

Cons:

• Mobile app doesn't exist yet
• Text messaging costs extra
• Some users find the interface challenging
• Updates can make the system run slower

Wise Agent pricing

Wise Agent keeps its pricing simple:

• Monthly Plan: $49 per month with no contract
• Annual Plan: $499 per year (saving 15% over monthly)
• Enterprise Plan: Custom pricing for teams of 15+ agents

Each plan comes with one account holder and four team members. You can add five more members for $20/month.

5.

Image Source: Realvolve

Realvolve stands out as the backbone of your real estate business, not just another database. This platform helps you build lasting client relationships through simplified processes that handle your daily tasks automatically.

Realvolve key features

Realvolve provides several tools to simplify your real estate operations:

• 4D Workflow Automation takes care of repetitive tasks such as follow-ups, deadline reminders, and creates consistent client experiences
• Dynamic text messaging lets you send individual and bulk SMS messages directly from the platform
• Property and transaction tracking gives you a central location to manage listings and deals
• Team management tools allow admins to "login as" team members when coaching
• Mobile app keeps you connected at open houses or client meetings
• Revenue prediction uses rFactor technology to analyze your database and forecast potential income

You can customize the platform extensively to match your specific business needs as your company grows.

Realvolve pros and cons

Pros:

• Highly customizable interface and workflows
• Strong workflow automation that reduces transaction time by 40%
• Comprehensive texting capabilities included with all plans
• Excellent training resources and support
• Team-focused features perfect for brokerages

Cons:

• Learning curve increases with extensive customization options
• Support limited to help desk and chat - no phone support
• Interface feels dated and less accessible
• Window-in-window popups can be glitchy

Realvolve pricing

Realvolve keeps its pricing options straightforward:

• Basic: $94/month per user (billed annually) with core CRM features and workflow automation
• Accelerate: $99/month per user with added call dialer, newsletters, and contact import capabilities
• Navigator: Custom pricing includes personalized training and customized workflows
• Team Plans: Custom pricing with special team management features

6.

Image Source: Follow Up Boss

Follow Up Boss transforms chaos into clarity for real estate teams that juggle multiple lead sources. This specialized real estate CRM combines smoothly with your entire lead ecosystem to create one optimized system.

Follow Up Boss key features

Follow Up Boss provides tools crafted specifically for real estate professionals:

• Advanced lead routing distributes leads based on factors like zip code, property value, or round-robin assignment
• Integrated calling, texting, and email with unlimited communication capabilities
• Smart Lists for organizing contacts and creating dynamic lead segments
• Action Plans (drip campaigns) with pre-built templates to ensure consistent follow-up
• 200+ integrations with real estate sites and lead generation platforms
• Performance analytics to track agent activity, lead sources, and conversions

The system's FUB Pixel tracks website visitor activity and gives you insights into client behavior and property interests.

Follow Up Boss pros and cons

Pros:

• Easy-to-use interface that new users pick up quickly
• Automatically imports leads from multiple sources
• Great for team collaboration with features like team inbox
• Highly-rated US-based support team
• Mobile app designed for agents on the go

Cons:

• Per-user pricing gets expensive for larger teams
• Lacks built-in transaction management
• Support isn't available 24/7 and response times can lag
• Limited native texting automation (only first text in drip campaigns)
• Missing advanced lead routing features for large teams

Follow Up Boss pricing

Follow Up Boss comes in three pricing tiers:

• Grow: $69/user/month ($57 with annual billing) for individual agents or small teams up to 7 agents
• Pro: $499/month for up to 10 users ($416 with annual billing), averaging $41.60-$49.90 per user
• Platform: $1,000/month for up to 30 users ($833 with annual billing), averaging $30-$33 per user

7

Image Source: LionDesk

LionDesk helps agents who value visual communication with its video messaging capabilities. This social-first CRM helps real estate professionals track prospect interactions and close more deals.

LionDesk key features

• Video email and texting lets you record individual-specific messages directly in the platform
• Automated drip campaigns including text messages to follow up consistently
• Bulk communication tools to send mass emails and text messages
• Text-2-Sell feature with local area codes drives higher response rates
• Power dialer options make cold-calling sessions quick
• Landing page builder with customizable templates generates leads
• Facebook lead integration captures and nurtures social media prospects
• Transaction management tracks deals

The platform helps you build relationships with high-value prospects through consistent, individual-specific communication.

LionDesk pros and cons

Pros:

• User-friendly, customizable dashboard makes navigation simple
• Cost-effective pricing compared to other real estate CRMs
• Excellent mass communication tools with video messaging
• Integrations with platforms like Zillow and Facebook
• Features can be added as your business grows

Cons:

• Interface feels clunky sometimes
• Simple transaction management capabilities
• Limited performance tracking analytics
• Customer support problems are systemic
• Not suitable for large teams or brokerages

LionDesk pricing

LionDesk offers tiered pricing with big discounts for annual commitment:

• CRM: $39/month or $25/month billed annually (40% savings)
• CRM Premier: $139/month or $83/month billed annually

Optional add-ons include:

• Single-line dialer: $99/month (included with Premier)
• Multi-line dialer: $149/month ($50/month with Premier)
• Landing pages: $29/month (included with Premier)

8.

Image Source: HubSpot

HubSpot Sales Hub revolutionizes standard CRM functionality into a powerful real estate management system with its custom object capabilities. You can create property-specific data models that work better than forcing real estate listings into generic company records.

HubSpot Sales Hub key features

• Custom property objects track physical real estate assets instead of using companies or deals
• Visual sales pipeline shows deal stages, revenue forecasts, and transaction progress
• Playbooks guide agents through consistent qualification conversations with clients
• Sequences send customized follow-up emails that look like they're from your inbox
• Deal management uses custom properties to track milestones like inspections and appraisals
• Mobile functionality gives full access to client information in the field
• Reporting dashboards offer customizable views for different team members

The platform helps you build simplified processes that line up with your specific real estate sales process.

HubSpot Sales Hub pros and cons

Pros:

• Advanced property object creation makes it highly customizable (Enterprise tier)
• Strong automation capabilities through workflows
• Detailed reporting with filterable dashboards
• Excellent integration with marketing tools tracks leads completely
• Mobile app gives full functionality to agents on the move

Cons:

• Expensive tiered pricing increases costs quickly
• Marketing Hub needed for complete workflow automation
• Extensive feature set creates a steep learning curve
• Enterprise plan exclusively offers custom objects
• Price increases in 2024 range from 5x-20x for some users

HubSpot Sales Hub pricing

Professional and Enterprise plans need onboarding fees of $1,500 and $3,500 respectively. HubSpot's pricing tiers include.

• Free: Simple CRM with limited features
• Starter: $15-20/month per user
• Professional: $100/month per user with annual commitment
• Enterprise: $150/month per user with annual commitment

9.

Image Source: Salesforce

Salesforce stands at the top as the #1 CRM provider that gives real estate professionals enterprise-level capabilities through customization options. This cloud-based platform serves as a central hub to manage client interactions, property listings, and transactions.

Salesforce key features

• Custom property objects to create tailored real estate asset tracking systems
• Advanced analytics with customizable dashboards that show property performance and sales metrics
• Marketing automation to target property listing campaigns and nurture leads
• Workflow automation to optimize repetitive tasks throughout the transaction process
• Mobile accessibility that lets agents update information while showing properties
• AI capabilities to predict deal outcomes and identify high-value opportunities
• Resilient integrations with real estate portals, data providers, and third-party tools

The platform creates a "360-degree customer profile" to deliver customized client experiences based on analytical insights.

Salesforce pros and cons

Pros:

• Deep customization with extensive configuration options
• Industry-leading security protocols with multi-factor authentication
• Rich community resources and educational materials
• Continuous connection with existing software
• Excellent scalability as your business grows

Cons:

• Steep learning curve due to the feature-rich platform
• Premium pricing compared to real estate-specific CRMs
• Lacks dedicated real estate cloud (needs customization)
• Data storage caps at 10GB per organization
• Setup typically needs consulting support

Salesforce pricing

Salesforce comes with these pricing tiers:

• Starter Suite: $25/user/month for simple CRM functionality
• Pro Suite: $100/user/month with more advanced tools
• Enterprise: $165/user/month adding flexibility and web API
• Unlimited: $330/user/month with intelligent automation

10.

Image Source: Real Geeks

Real Geeks combines website building with reliable CRM functionality on a single platform. This makes it popular among agents who focus on digital lead generation. The system connects online presence with lead management through tools built for today's real estate professionals.

Real Geeks key features

• Lead Feed shows high-priority leads sorted by live behavior right when you log in
• Smart Filters help you find high-potential leads so you can focus on what matters
• Drip Workflows send automated texts, emails, and videos to nurture prospects
• IDX Website Integration with SEO optimization attracts organic traffic
• Market Activity Reports automatically send updates to clients who keep taking them
• Geek AI Assistant involves leads around the clock and qualifies them before contact
• Mobile app connects you to your business anywhere

The platform tells you the exact moment clients browse properties. This lets you step in at just the right time.

Real Geeks pros and cons

Pros:

• Website deployment takes less than a week versus 4-6 weeks with other providers
• Websites optimize lead generation efficiently
• Complete Facebook and Google PPC ad management
• Users report 600% average ROI
• Smart messaging reaches leads during crucial moments

Cons:

• Website customization options are limited
• Calling leads requires external dialer
• Multiple services increase costs significantly
• Platform quality declined after Fidelity National Financial acquisition
• Lead generation focuses on hyperlocal rather than broader targeting

Real Geeks pricing

Real Geeks provides tiered pricing with different features:

• Establish: $399/month ($599 for 6-month term) includes 2 users
• Grow: $699/month ($899 for 6-month term) includes 3 users and leads
• Expand: $1,199/month ($1,499 for 6-month term) includes 5 users with lead guarantee
• Conquer: $1,799/month ($2,099 for 6-month term) includes 15 users

Each additional user costs $1-$25 based on your plan and total users.

11.

Image Source: www.agilecrm.com

Agile CRM offers tools designed to support various stages of the real estate sales process, including property appraisals and closings. The platform aims to reduce paperwork by automating certain tasks, allowing agents to spend more time on client interactions.The free plan, supporting up to 10 users, may appeal to small real estate teams beginning to use CRM software.”x

Agile CRM key features

• MLS integration pulls your listings automatically into the CRM, making them available without leaving the system
• IDX website displays both private and MLS listings to continuously generate new leads
• Lead capture from popular real estate sites like Zillow and Trulia with just a few clicks
• Geographical property search with interactive map viewing and note-taking capabilities
• 360° contact view showing client interactions, web activity, and communication history
• Automated lead scoring identifies which prospects are ready to buy and who needs nurturing
• Mobile accessibility syncs live data across phones, tablets, and computers

The platform brings sales, marketing, and support together in one unified system. This prevents data leaks and ensures your client messaging stays consistent.

Agile CRM pros and cons

Pros:

• Free plan for up to 10 users with simple CRM features
• Built-in telephony with click-to-call and call recording capabilities
• Video embedding in email marketing campaigns for property showcases
• Automated matching of open listings with similar property requests
• Affordable compared to other all-in-one solutions

Cons:

• Limited dashboard customization options
• Steep learning curve for beginners
• Mobile app sometimes loads slowly
• Simple reporting and analytics
• Automation workflows can be hard to set up

Agile CRM pricing

Agile CRM offers simple, affordable pricing:

• Free: $0 for 10 users with 1,000 contacts, simple CRM features
• Starter: $8.99/user/month (billed annually) with 10,000 contacts, two-way email integration
• Regular: $29.99/user/month with 50,000 contacts, telephony, and SMS marketing
• Enterprise: $47.99/user/month with unlimited contacts, call recording, and access controls

Real Estate CRM Comparison Table

Conclusion

A good CRM can transform your real estate business completely. Your business requirements should shape your CRM choice. Solo agents do well with budget-friendly options like Wise Agent or Agile CRM that excel at basic contact management. Teams handling multiple lead sources might find Follow Up Boss or Real Geeks more suitable. Larger brokerages usually need Salesforce or HubSpot's extensive customization capabilities.

Cost shouldn't be your only factor when deciding. Many agents have told me they wish they'd picked a system that fit their workflow instead of just choosing the cheapest option. Most platforms give you free trials—put them to good use. Add your actual contacts and see how well the system handles your daily work before you commit.

The best CRM quickly pays for itself. Clients save more than 15 hours each week through automation and close 30% more deals after they implement it properly. Focus on the basics first, get comfortable with core features, and expand your usage gradually.

Look at your current process this week. Which tasks eat up your time? Where do leads slip away? Your ideal CRM should fix these issues and grow alongside your business. You'll thank yourself later for building this strong foundation.

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